Happy New Year! - January 2018

Socodile Holding 40th Anniversary - October 2017

Happy Independence Day - November 2017

BENEFIT - ColorFULL Brows Kit - November 2017

Get colorful with the colorFULL Brows Kit from Benefit Cosmetics. It includes Precisely, My Brow Pencil, 3D Browtones, BrowVo! Conditioning primer & an angled eyebrow brush & spoolie for the perfect eyebrows on fleek.

LANVIN - Arpège - November 2017

Arpège by Lanvin: an arpeggio of fragrance, rising from amber base notes up through jasmine into elegant bergamot. A pitch-perfect performance.

MAKE UP FOREVER - 2 key ULTRA HD essentials - October 2017

Your 2 key ULTRA HD essentials: Ultra HD Skin booster to get a healthy look effect and boost your complexion5 & apply Ultra HD Lip Booster on your lips to get the healthy and fullness look of all the times.

DIOR - Diorskin Forever - October 2017

An ultra-soft mousse that will be your ally for a zeropore effect, weightless matte complexion! Time to get your diorforever Perfect Mousse!

JEAN PAUL GAULTIER - Scandal - September 2017

Scandal is designed to break all clichés, offering something new and modern, and at the same time powerful and elegant.The goal is to create something more spicy, festive, sexy and fun, from the bottle to the campaign.

EID MUBARAK - September 2017


DIOR - Rouge Dior - August 2017

DIOR - Rouge DiorThe limited Fall edition of the #rougedior has arrived! From left to right: the iconic 999 with an edgy metallic finish, the mysterious wine-coloured 781 Enigmatic, the pinkish brown 996 Eccentric, the hypnotic beige 426 Sensual Matte, and the burgundy 948 Enigmatic Matte.Try one if you can!

LANVIN - Modern princess - August 2017

LANVIN - Modern princessA sexy and pulpy floral. An addictive and impertinent freshness for a glamorous woman.Top notes are fresh and invigorating and youthful with succulent Pink Lady apple and red currant. Middle notes are more feminine; the dual character of jasmine, delicate and carnal at the same time, blends with freesia flower. Base notes represent assertive femininity with velvety white musk, luxurious blonde woods and sensual vanilla orchid.

DIOR - Pump'n'Volume Mascara - August 2017

DIOR - Pump'n'Volume MascaraA super-volumizing squeezable mascara with a fully loaded brush for instant, extreme lash volume. It creates instant lash volume with the simple power of a squeeze. By pumping the soft tube, you’ll coat the brush and soften the creamy, rich mascara formula inside for a perfect, fresh application, every time.

PRADA - La Femme et L'homme Intense - August 2017

Prada fragrances are born out of olfactory investigations, and the starting point for La Femme Prada Intense and L’Homme Prada Intense was the idea of taking Prada’s longstanding obsession with gender and placing it under a magnifying glass of perfumery.

VALENTINA - Blush - August 2017

The newest addition to the Valentina collection, Valentina Blush is an unpredictable and mischievous interpretation. Like the raw edge of fine silk, Valentina Blush subverts olfactory expectations while seducing the senses. Orange blossom is wrapped in indulgent notes of praline, in this unexpected vision by perfumer Alexis Dadier.

PRADA - Candy Gloss - August 2017

Blended by Daniela Andrier under the creative direction of Miuccia Prada, Prada Candy Gloss represents the idea of a multi-layered coating of olfactory notes, each one rendering the overall experience shinier and more feminine.

SENSAI - Emulsion II (Moist) - July 2017

This rich emulsion nourishes the skin with nutrients to leave a supple finish. Perfect for normal to dry skin.

DIOR - Rouge Dior - July 2017

With Rouge Dior and its cult formula of 16h* comfort, women feel good, no matter the colour, no matter the finish satin or matte. A highly pigmented couture matte finish that never compromises on lasting comfort, whatever the intense matte or indefinitely sensual satin effect.

SENSAI - Silky Bronze - July 2017

SILKY BRONZE line combines advanced skin protection technology, to defend your skin from the sun’s UV rays, with exceptional skincare ingredients, able to tackle both the immediate effects of the sun and those that only arise over time. Sensationally smooth, it leaves skin glowing with silky bronze beau

BENEFIT - Just-pinched sweet cheeks! - July 2017

Benefit dandelion brightening finishing powder: this sheer, ballerina-pink face powder takes your complexion from dull to radiant. Sweep it on cheeks as a soft blush or dust it all over face as a brightening finishing powder.

ANTONIO BANDERAS - Her Secret Temptation - June 2017

Her Secret Temptation is announced as a fresh oriental – floral fragrance. Invigorating accords of neroli and pink pepper in the top of the composition reveal a floral heart which includes a bouquet of roses, jasmine and iris. Accords of patchouli, musk, amber and sugar cane form the base.

BENEFIT - BROWVO! - June 2017

It’s a brow RE-appearing act with this nutrient-rich eyebrow primer! Worn alone BROWVO! conditions & smooths brows. Worn as a primer it enhances & extends the wear of other brow products. This conditioning formula contains keratin & soy proteins known to help brows look THICKER, HEALTHIER & FULLER. Signature Tips & Tricks included!

ACQUA DI PARMA - Ebano - May 2017

Encounter an ancient art, recognize it by its scent. You first notice it in the scent of beeswax with which the cabinetmaker caresses the wood until it gleams. In the subtle and penetrating aromas of ebony and other precious woods that are skilfully inlaid with each other. Sensory atmospheres that tell the stories of masterpieces of Italian art and craftsmanship. Travel notes enclosed in Colonia Ebano.

DIOR - The perfect pair - May 2017

Combine Pump’N’Volume Mascara with the new 5 Couleurs Eye Palette Electrify 357 for a sensational eye look For extra large lashes, just squeeze the new Diorshow Pump’N’Volume Mascara’s flexible tube and apply zigzagging.

BENEFIT - they're Real - May 2017

Get fuller-looking lips in one easy stroke with they’re real! double the lip. This lip liner & lipstick in one features a Custom Teardrop Tip that grabs and defines your lip line and fills in lips with complementing colour for the appearance of volume and dimension. This semimatte lipstick comes in neutral to bright shades for visibly fuller, sexier lips.

DIOR - Summer Collection - MAY 2017

Dare to play with colours, care enough to do your body good! 6 shades of highly pigmented sticks with lip care oils core for the Summer Collection Dior Addict Lipsticks.

NINA RICCI - Luna - April 2017

Luna is a bold, intense and mysterious fragrance. A bottle with a vibrant intensity that finds its source in the history of the House of Nina Ricci. A magnetic apple in blue and night hues. A bottle dedicated to Luna, her riddles, her youth, her recklessness. The color of her desires.


A pro secret used to boost and prepare tired lips on sets : this hydra-plumping serum hydrates and smooths, adding fullness and comfort to lips. Wear alone for naturally healthy looking lips, or use as hydra-plumping mask before lipstick application, wiping off any excess before applying color.

CH Privée - April 2017

There is an aura of mystery covered in quality around CH Privée that merges traditional ingredients with the most modern fragrance development techniques to produce a fascinating perfume that embodies like no other the essence of Carolina Herrera.

SENSAI - Cheek Blush - April 2017

Comes in 5 shades. Each unit has 3 harmonious, layered colours for refined, natural-looking gradations. Soft, silky formulation imparts a healthy-looking radiance.

Happy Easter - April 2017

Fuller looking brows... NOW! - April 2017

The gimme brow tinted eyebrow gel contains tiny microfibers that adhere to skin & hairs, creating natural-looking fullness and definition. The custom, tiny tapered brush blends easily while the precision tip shapes hairs into place.

SENSAI - The Concentrate - April 2017

A precious concentration of luxurious ingredients. Just a single drop awakens skin vitality to deliver exceptionally beautiful skin. Apply mornings and evenings after THE LOTION.

Acqua Di Parma - Gelsomino Nobile - April 2017

A precious, unique accessory, the Gelsomino Nobile Purse Spray is a masterpiece of Italian craftsmanship and a practical interpretation of the essence of Italian feminine elegance. Entirely encased in leather, the purse spray is designed so that this luminous fragrance is always within reach.

MAKE UP FOREVER - must have products - March 2017

Step 1 Redness Correcting Primer
Ultra HD Stick Foundation
Ultra HD Pressed Powder
Step out with redness-free complexion.
Apply a small quantity of Step 1 Redness Correcting primer
Unify your complexion with a thin layer of ULTRAHD Stick
Set your foundation using the new Ultra HD Pressed Powder.

Diorskin Nude Air Luminizer Powder - March 2017

A light and airy highlighting powder with a highly-concentrated formula and illuminating pigments.

With its virtually imperceptible texture, Diorskin Nude Air Luminizer reveals glowing skin for a radiantly luminous complexion. The universal shade can be adapted to any skin tone and comes with a mini kabuki brush. Applied in gentle touches, the powder highlights areas of the face to catch and reflect light. P.S. It comes with a mini kabuki brush for on the go application!

Invictus & Olympea Intense - March 2017

Radical, free, avant-garde. These codes are still the core of Paco Rabanne fashion and scent. Scents that are architectural but free spirited. Strong and unconventional, open wide to fantasy. Those of victory are behind the creation of Invictus in 2013. The champion, nothing nor no one can resist. Two years on, and Olympéa gives the power to women. With them, we can be heroes! Invictus is man in all his force, the infallible hero who never gives in. A God on Earth.
Olympéa is the ultimate icon, unique. Razor-sharp mind, majestic body, a divine queen. Two exceptional figures, together for an explosive encounter…

Mother's Day - March 2017

Women's Day - March 2017

SENSAI - Foundations - March 2017

With Foundations, Sensai presents a new treatment foundation that tenderly applies alternating veils of pure water ans silk ingredients to moisturize the skin and achieve a translucent, flawless finish with all the refinement and radiance of silk.

Makeup your mind! - March 2017

Makeup your mind! Discover the 4 irresistible it-shades of the new Dior addict Lacquer Stick Just try and play with the classic Turn me Dior 877, the neon Diabolo 684, the wild Sauvage 924 or the pastel Tease 550!

Acqua Di Parma - Le Nobili - February 2017

Acqua di Parma interprets this universe and uses its most emblematic flowers: Iris, Magnolia, Jasmine, Rose and Peonia to create a collection of female fragrances, ‘Le Nobili’. They reflect tales of aristocratic femininity in a sequence of compositional masterpieces.

Valentine's Day - February 2017

SENSAI - Extra Intensive Eye Cream - February 2017

A silky eye cream that addresses multiple signs of skin ageing common to the eye zone. The EXTRA INTENSIVE formula permeates the skin to smooth and moisturize. Over time, the eye area is visibly energized with enhanced radiance and firmness. Apply morning and evening.

Dior Addict Lip Glow - February 2017

Awaken and enhance the natural beauty of your lips with this unique balm. Formulated with color reviver technology, this silky lipstick reacts with the chemistry of your lips to create a special shade that will last all day. The addition of SPF 10 will keep you protected, while hydrating mango butter and loofah extract nourish for beautiful, luscious lips.

Brow zings eyebrow shaping kit - Benefit - January 2017

Our famous pocket-size eyebrow kit is NEW & improved! Brow zing’s perfectly paired eyebrow powder & wax, mini slant tweezers and NEW dual sided extendable applicator is everything you need to sculpt, shape and fill brows. Plus, our signature Tips & Tricks! Available in 3 NEW shades so every gal can get amaZING brows.
– Soft, pigmented eyebrow shaping wax
– Natural-shaded setting powder
– 12-hour wear

Acqua Di Parma - Colonia Leather - January 2017

Colonia Leather – the scent of leather that is reminiscent of relaxing breaks at the club with its precious leather covered warm and inviting furniture; or of business meetings the world over, underlined by objects whose rich leather and needle-work convey the sense of roots and of tradition. While speaking about this and much more, Colonia Leather retains and releases the citrus top that characterizes the personality of Colonia, a sophisticated freshness that blends with warm aromatic leather in a composition that is typical of Acqua di Parma.

SENSAI - Cellular performance foundations - January 2017

An anti-ageing foundation series that gives a luminous silky finish while covering all skin concerns. From the moment of application, the skin’s sense of hydration is heightened for a comfortable feel during and after use.

Acqua Di Parma - Iris Nobile - January 2017

Acqua Di Parma - Iris NobileA sophisticated fragrance combining discreetly elegant floral notes with the intriguing refinement of the chypre accord. The fresh citrus top notes of bergamot, mandarin and star anise, prelude a rich iris and ylang ylang heart. The vibrant and subtly sensual base, with warm notes of vanilla, patchouli and oak moss, gives warmth and intensity to a unique and unforgettable eau de parfum.

Make Up For Ever - Beauty secret - January 2017

Make Up For Ever: Beauty secretThe secret of a glowing complexion always starts with Ultra HD Foundation and finishes with few strokes of highlight on your eyes & cheeks using Pro-Light Fusion. Complement your perfect complexion with the right hot shade of #ArtistRouge Lipsticks.

Acqua Di Parma - Colonia Oud - January 2017

Acqua Di Parma - Colonia OudColonia Oud is an original and sophisticated interpretation of Colonia Intensa that combines the freshness of Colonia with the persistent and sensual lingering of agarwood (oud) oil, a prestige ingredient typical of Middle Eastern perfumery traditions. A charismatic and intensely male fragrance. An exquisitely balanced composition. On top is the lightness of citrus notes typical of Acqua di Parma, blending unexpectedly with the depth of agarwood, whose warm magnetic and persistent.

Jean Paul Gaultier - Le Mâle Essence de Parfum - January 2017

Le Mâle Essence de ParfumLe Mâle Essence de Parfum, shows a new interpretation of masculinity with for the first time, a redesigned silhouette: more shoulders and a narrower waist! A new olfactory sensation too: a burst of spicy citrus collides with sensual leather notes shaken up with precious woods.

Acqua Di Parma - Colonia Club - January 2017

Acqua Di ParmaA private and relaxed sports club, is the ideal setting for a brilliant and active man who is always on the move and who loves to devote his free time to his greatest passions. A place where he can meet like minded individuals, cultivate great friendships and participate in stimulating conversations on a range of subjects from travel and literature to ancient and noble sports.

Sensai - Cellular Performance Wrinkle Repair - December 2016

Born of 30 years of research, SENSAI’s triple technology is the one and only to unite three actions to help reinforce natural collagen activity. Not only does it encourage regeneration and regulate turnover, it also defends against collagen deterioration.

Acqua Di Parma - Rosa Nobile - December 2016

Rosa NobileA fragrance with a brand new and modern personality. A unique charm in the essential structure whose base reveals sophisticated nuances. The fragrance opens with the soft and fresh citrus scent of bergamot and mandarin, enhanced by pepper notes in a unique composition. At the heart, the Italian rose is the star, with its rich intensity. The seducing touch of its velvety petals is enhanced by harmonious notes of violet, peony, and lily-of-the-valley. This crescendo of emotions continues in the base, with Virginia cedar wood enhanced by a grey amber and musk accord, creating an unforgettable blend. Rosa Nobile,a fragrance as rich as a bunch of freshly picked roses.

Splendor: Sculpted Eyes - December 2016

DiorIn sync with the season, the emblematic 5 COULEURS SPLENDOR palette is available in two precious harmonies based on a gold patina or fresh gold effect. “Smoky Sequins” features a couture gradation of white, silver and charcoal around a bronze gold, offering greater contrast for a hint of warmth in the eyes. “Precious Embroidery” delivers tones of pink, mauve and violet around a champagne gold that highlights the iris and lights up the eyes with a festive spirit.

Auxilia event: The Reason behind the Season - December 2016

Socodile Christmas 2016Socodile Holding celebrated Christmas with Auxilia’s children. The event took place at Socodile Holding at first, where the children celebrated with the employees and received gifts from Santa Clause. After that, Socodile team took the children to ABC Dbayeh for a makeover at their stands. The main aim of Socodile Holding was to share the purpose of Auxilia and to help drawing a smile on the children’s faces by making their wishes come true. Giving a little can do a lot and there is no better time to do this but during the magic of the Christmas season.

Note Di Colonia - December 2016

Note Di ColoniaAcqua di Parma has reached its centenary. To celebrate and pay homage to its heritage, Acqua di Parma is creating Note di Colonia. A new collection which finds inspiration from the world of opera. Three different fragrances, each packaged contained in a reinterpretation of Colonia’s first bottle. The stopper like a bell, the equisite bottle and the precious label are all recaptured through a careful study of the original bottle and revisited in a refined contemporary version.


vernisThe couture signature of this Holiday 2016 collection, DIORIFIC VERNIS comes in five statement colours with sequined accords, around a pearly heart in turns warm or cool. A captivating palette of colours to flaunt a bold look, whether you dare a dark berry with a starry center, a garnet red with flashes of gold, violet and fuchsia, a gold patina with metallic accents, or a dense pink streaked with silver. As the finishing touch to this limited series, a glimmering “broken mirror” top coat can be used alone or over a richly pigmented enamel for heighten gleam.

Acqua Di Parma: Peonia Nobile - December 2016

Acqua Di Parma: Peonia NobileA refined interpretation of the peony flower which unveils its sublime elegance in this fragrance. Vibrant accents of black pepper blended with soft notes of raspberry characterize the opening of this refined bouquet. The intense floral heart reveals sumptuous notes of peony combined with the brightness of geranium. An enveloping harmony which evolves into the base where the velvety and captivating tones of amber embrace the melting notes of patchouli. A timeless eau de parfum characterize an unforgettable sillage. A celebration of asserted femininity.

DIORIFIC LIPSTICK, Bouche Couture - December 2016

DIORIFIC LIPSTICK, Bouche CoutureBOUCHE COUTURE Sophisticated and flamboyant femininity concentrated in a lipstick for the most opulent makeup:
DIORIFIC LIPS TICK is reinvented this season in five rich and liberated shades with a powdery matte finish in a light- weight, luminous and comfortable film. The “manifesto” shades include a fleshy pink, an ardent berry, a flamboyant red and a delicate rosewood for uncompromising lip definition. A gold Dior collector, the jewel of the collection, is used in a swath of dense magnetic colour, or in touches at the center of the lips.

Independence Day - November 2016

Valentino’s rose has unveiled itselfValentino’s rose has unveiled itself into a fragrance with an exquisite, potent distinctiveness: Valentina Rosa Assoluto. Valentino has composed a modern bouquet in which Taif roses have woven an invisible bond between the Oriental art of fragrance and the tradition of Italian perfumery.

Independence Day - November 2016

Independence Day

Valentina Assoluto, a sophisticated and mysterious - November 2016

Valentina Assoluto, a sophisticated and mysteriousThis Italian Chypre Valentina Assoluto version introduces a truly differentiated and intense reinterpretation of the genuine Valentina Eau de Parfum with a sophisticated and mysterious twist. The alluring fruitiness of a sensual Smeggia Peach enhanced with the luxurious Alba truffle meet the magnetism of a precious white flowers bouquet (Jasmin, Tuberosa, Orange blossom), the all magnified by a delicate vanilla. Finally Valentina Assoluto reveals the mystery of a voluptuous Chypre signature, fusion of magnetic patchouli, oak moss and vibrant cedar wood.

Carven Le Parfum - November 2016

Carven Le ParfumCarven Le Parfum is descirbed as “A breath of fresh air in the fragrance world”. It combines several paradoxes, a fresh and ethereal fragrance that is, at the same time, ultra feminine. It is An ethereal and feminine Eau de Parfum with the subtle signature of Sweet Pea. Carven Le Parfum reflects a woman’s identity. She is spontaneous, strong and fragile, all at once. Undeniably elegant, she has a childish awkwardness that makes her irresistible. Under her incredible freshness is the spirit of an unusually determined young lady. She simply has the delicacy and grace of other times in a body of today.

Sensai The Silk - November 2016

Sensai The SilkSensai The Silk, a fresh oriental scent that embraces the wearer with elegance like sheer silk. As the fragrance mingles with skin, a personal scent is created that reveals the wearer’s innate beauty and is hers to enjoy alone or together with someone special. Sensai The Silk Eau De Parfum A sophisticated and intimate fragrance, whose aromatic notes are brought together by a sensual amber accord that caresses the skin like silk. Sensai The Silk Eau De Toilette A delicate and radiant fragrance that sparkles with violet leaf and evolves into a bouquet of white flowers, while sensual hints of amber caress the skin like silk.

Dior Christmas Look - November 2016

Dior Christmas LookSecret, rare, precious, the House of Dior’s distinctive Couture Spirit is the vision behind this event collection aptly named SPLENDOR . A tribute from Peter Philips, Creative and Image Director for Dior Makeup, to what makes Dior couture savoir-faire so exceptional, those sophisticated, almost hidden details that give it all its spice. An ode to beauty in tune with the times, for modern women who seek out the extraordinary in the everyday. There is wonder and dazzle in this Splendor edition, which, like a fine craftsman, draws inspiration from the artistry of Dior ateliers with sparkling sequins. This sophisticated femininity is liberated by a stunning palette of multiple facets and the rich pigmentation of matte and satiny hues that mix with flashes of gold, intoxicating champagnes, electrifying fuchsias and garnet reds.Lips and eyes are just as radiant and bold… Created by Peter Philips, the look for this Holiday collection calls upon the quintessence of Dior: timeless femininity, beauty in motion, festive and free.

Brow zings - November 2016

benefitWith 6 easy-to-use shades, this pocket-size compact includes everything! Brow zings will solve your brow dilemmas instantly. Perfectly paired wax & powder along with extendable dual ended brush to get your picture-perfect 12 hour-long wear.Don’t forget the mini tweezers that will be in handy for flawless need to tame & shape brows!

They're Real Push-up Liner - November 2016

They're Real Push-up LinerWith its Matte Gel formula, They’re Real Push-up Liner is waterproof and won’t smudge or dry out for 24 hours. The innovative soft AccuFlex Tip fills your lashline from corner to corner.Hot to use it?Remove the orange AccuFlex Tip protector and twist base until gel appears, then wipe off excess. When you start using it daily, wipe off leftover gel before each use, then slowly twist the base until a tiny amount of gel appears and you just glide it the way you want!Don’t forget that it comes with 5 shades so you can enjoy any color you want.

Dior Fall Look - November 2016

Dior Fall LookBecoming your own face sculptor means redefining lines and adding volume. Diorblush Ligh & Contour follows the tips from professional makeup artists used in fashion shows and photography studios. Its double end offers contrasting finishes to combine strobing (highlighting) with contouring (shaping with shading). Lines or dots are first drawn on the skin using the matte contouring side to create a shading effect on the chin, the cheeks and the top of the forehead to refine the shape of the face. These contours are then blended with a sponge or brush before the radiance of the complexion is revived by applying the shimmery highlighter side on the prominent areas of the face – on the upper cheekbones and upper lip. This adds volume, erases flaws and reshapes the contours of the face.

Nina Ricci L'extase - October 2016

NR L'extaseNina Ricci is at one with women in their revolutions. Anticipating their desires. An instinctive and mysterious presence, an understanding feminine voice that makes each Nina Ricci woman an exceptional person revealed to herself. Every creation is an ode to femininity. Nina Ricci fragrances reach out, full of poetry, all the way to the core of women’s sensuality. In every era, an aspiration and a dream are revealed. When the inner world meets the spirit of Parisian couture. Nina, a fruity floral fragrance created in 2006, explores the imagination of a young girl, balanced between fairy tales and first attraction. A quest for femininity, mischievous and as tempting as forbidden fruit. A woman in the making.With L’Extase, Nina Ricci opens a new chapter, setting free a new feminine dream. A chapter that is both legitimate through its link to womanhood, and bold through its expression.

Rouge Dior Brillant - October 2016

Rouge Dior BrillantToday, it is reinvented with a new CONTEMPORARY FACET. More than just a gloss, it is also a MODERN TREATMENT for global beauty. Rouge Dior Brillant is a truly FUSIONAL LIQUID BALM, bringing lipcare to the heart of your lips for RADIANT, PERFECT COLOR. With this new fine shine and PERFECT STAYING power, Rouge Dior becomes light itself and reveals a new face of femininity. Your search for the perfect COUTURE ACCESSORY is over: it goes by the name of Rouge Dior Brillant.

Prada Luna Rossa Sport - October 2016

Prada Luna RossaPrada Luna Rossa sport combines unexpected ingredients that express the heightened reality of the race. Within the fragrance, blended by Daniela Andrier under the creative direction of Miuccia Prada, explosive ginger and juniper berries crash through rich, tobacco-inflected notes of tonka and vanilla. Vibrant masculine lavender energizes this powerful and intense heart to reveal a sleek and elegant scent that unfolds over time. The bottle symbolizes the spirit of man fused with the technical excellence of his sailing boat. Aesthetic tensions are created by juxtaposing sleek, boat-like metallic effects with bursts of striking red. The outer packaging plays a modern game of contrasting textures, where luminous chrome adornment is set against bold red saffiano.

La Colle Noire by Christian Dior - October 2016

La Colle Noire by Christian Dior“La Colle Noire”, a mysterious name for a place cherished by the House of Dior, which inspired Francois Demachy to create the new eponymous fragrance for “La Collection Privee Christian Dior”. This radiant composition pays homage to the Grasse terroir that plays an essential role in the history of Dior perfumes, and to its reigning queen, May Rose.”La Colle Noire” is a lively, spicy, woody perfume built around the radiant beauty of May Rose, the queen of Grasse and of Christian Dior’s garden.

Benefit Brows - October 2016

Benefit BrowsBrow Liner – the revolutionary innovation in the world of brow products, the first of its kind… It defines your brows all the way!The Brow Liner’s liquid, highly pigmented and blendable texture provides you with intense and long-lasting payoff. The Brow Liner’s brush allows you to tint your brows and draw hair by hair. Could you ask for more?

Prestige White Rosy Glow - October 2016

Prestige White Nectar PetaleWithin the Dior Prestige range, the White collection is dedicated to delicate and bright skin. The luxurious Dior Prestige White serum and Crème duo combines the extraordinary regenerating power of Rose de Granville with the brightening properties of Dior’s White Rose. Armed with 15 years of a unique expertise on roses, Dior Science has revealed that the White Rose has the power to erase dark spot memory. Dark spots visibly fades away. The skin recovers its original glow, instantly and with lasting beauty.

Sensai Cellular Performance Wrinkle Repair - September 2016

Sensai Cellular Performance Wrinkle RepairInspired by the quest for infinite beauty, SENSAI combines advanced skincare technology with the supreme power of its precious signature ingredient, Koishimaru Silk.As we age our colagen, the building blocks of youthful skin, deteriorates, contributing to loss of elasticity, wrinkles and sagging. Sensai Cellular Performance Wrinkle Repair uses Triple Technology to reinforce the natural collagen regeneration cycle so you can enjoy smoother firmer skin with a youthful appearance.

BrowVo! Conditioning Primer - September 2016

BrowVoTHE nutrient rich primer for fuller-looking brows from Benefit! IT’S A BROW RE-APPEARING ACT! BROWVO! conditioning primer works 2 ways:1. CONDITIONS: Brows instantly look fuller, thicker and healthier.BONUS BOOST! Wear overnight so it conditions & works its magic while you sleep.2. PRIMES: Wear under brow makeup to enhance color and extend wear.It contains Keratin & Soy Proteins known to help brows look thicker, healthier & fuller. BrowVo is a clear Gel that suits all brows.

Sensai Cellular Performance Hydrachange Mask - September 2016

SensaiAt the end of summer, it is normal to feel that your skin is extremely dehydrated with all the dryness in the air and sun exposure. With sensai’s Cellular Performance Hydrachange Mask you will hydrate and recover your skin.The comforting cream mask instantly soothes and fills the skin with moisture inside out , helping to restore elasticity and plumped-up appearance! Get back your radiant skin in no time…

Dreamskin Cussion - September 2016

Dreamskin CussionDior presents a global first: Dreamskin Perfect Skin Cushion SPF 50 PA+++, the first Youth skincare perfect complexion creator. A formula concentrated in expertise thanks to its unique patented “Air Cushion” technology, its ultra-fluid and super-moisturizing texture for a transparently unified complexion, and its high protection for a natural finish that fuses perfectly with the skin. Effective for every age and every skin type, on every occasion.

Rouge Dior - September 2016

Rouge DiorOn the instigation of Peter Philips, Creative and Image Director of Dior Makeup, Rouge Dior is reinventing itself to light up the smiles of women today. Women who run around and live and play with their look, who are unpredictable, rebellious and versatile, blithely adopting a femme fatale red one day and an innocent pink the next. Women who are returning to that special emotion that goes with an inimitable gesture – take off the cap, turn the tube, glide the stick over the lips and, for the sheer pleasure, touch up the colour during the day.A colour palette that offers either a highly pigmented matte finish that never compromises on lasting comfort, or an infinitely sensual satin effect. The unique Rouge Dior colour experience features Shade Perfector Complex technology, a duo of expert pigments – coloured or black – adjusted hue by hue to boost the effect of each shade.On the instigation of Peter Philips, Creative and Image Director of Dior Makeup, Rouge Dior is reinventing itself to light up the smiles of women today. Women who run around and live and play with their look, who are unpredictable, rebellious and versatile, blithely adopting a femme fatale red one day and an innocent pink the next. Women who are returning to that special emotion that goes with an inimitable gesture – take off the cap, turn the tube, glide the stick over the lips and, for the sheer pleasure, touch up the colour during the day.A colour palette that offers either a highly pigmented matte finish that never compromises on lasting comfort, or an infinitely sensual satin effect. The unique Rouge Dior colour experience features Shade Perfector Complex technology, a duo of expert pigments – coloured or black – adjusted hue by hue to boost the effect of each shade.

Aqua Seal - September 2016

IAqua Sealt’s the peak time of Summer and makeup will not last! With Make Up For Ever’s Aqua Seal, you will be able to transform any product into waterproof and make it longlasting. What you have to do is simple: mix a few drops of Aqua Seal with anything (lipstick, foundation, eyeliner, cream shadow, etc.) to water-proof your make-up entirely!

Eid Mubarak - September 2016

Eid Mubarak

One Essential City Defense - September 2016

One Essential MoodDior skincare products combines anti-UVA/UVB pOne Essential Moodrotection with triple antipollution action to the daily accumulation of toxins in the skin. One Essential City Defense is the 1st toxin shield that protects your skin from the effects of pollution and UV rays, so that the freshness and radiance could be preserved. Preserve your skin today and tomorrow with the complete routine that is capable to provide the skin with optimum detoxification!

Aqua Brow - September 2016

Aqua BrowAqua Brow doesn’t not fill your brows and defines them but also gives them a natural effect all day long! With it’s unique waterproof and highly-pigmented formula, Aqua Brow will correct imperfect tattooed eyebrows.

Dior's Fall Look - September 2016

Fall LookDior’s “ S K Y L I N E ” Look – designed by Peter Philips, the Creative and Image Director for Dior Makeup – explores the vast possibilities of using shade and light to sculpt the face. Peter Philips celebrates the Dior woman driven to experiment and achieve perfection in masterfully shaping her features. She seeks to enliven her eyes with autumnal hues of frosted beiges, reddened browns, coppery pinks and champagne shades that embrace metallic accents while embellishing her hands with the ultimate elegance of a chocolate-toned manicure. To embody the architectural design of this Look, the “ S K Y L I N E ” collection drew inspiration from the prodigious structure of the Eiffel Tower, dominating the city’s skyline and beckoning attention from all around. This ode to the autumnal colours of Paris creates beauty freed of any cliché.

Fix IT - August 2016

BaskstagePros16_ScreenShot_02E_FixItColor_F39Directly inspired by the backstage techniques of Peter Philips, the Backstage Pros range offers expert products that are clever and astute. Today the range welcomes a new must-have: Fix-It Colour, the new accessory for a professionally perfect complexion. Dior creates its first multifunction colour corrector, available in 4 key shades. Handy, targeted and extremely clever, Fix It Colour delivers the performance of a high-definition image filter. It serves as the super skilled perfector for every makeup routine while doubling as an instant touch-up tool during the day. Ultramultipurpose, it instantly neutralizes colour imperfections in the 3 key areas of the face: complexion, lips and eye contour.

Sensai Silky Purifying Cleansing Oil and Creamy Soap - August 2016

Sensai Silky PurifyinSensai Silky Purifying Cleansing Oil and Creamy Soap are a reflection of the unique Japanese Culture for skincare, where there is a special importance associated with the two-tier process of purification for achieving the perfect clean and radiant skin. Luxury complex ingredients along with a “relaxing” scent provide a deep and delicate cleanse for the skin, remove the stress and fill your skin
with moist.The ritual to a “Dual Purification” consists of two simple steps: removal of makeup and pollution surface in the first phase, then gently scrub the skin to cleanse it on the second one.


DiorCologneFeveDelicieuse_F39La Collection Privée Christian Dior honours this love of pleasure by creating a new opus that exudes a trail of desire: “Fève Délicieuse”. An irresistibly luscious fragrance whose seduction comes with a singular Dior sophistication. Built around a Venezuelan Tonka Bean Absolute, this composition created by Dior Perfumer-Creator François Demachy literally ravishes the senses.


Sensai Cellular PerformanceAfter years of research, SENSAI introduced its high- performance series, Extra Intensive, designed to deliver anti-ageing skincare results at an unprecedented pace. The CREAM and ESSENCE delivers quick and definitive results, helping skin recover lost elasticity, moisture and translucency at once, while encouraging its innate power to nurture natural beauty over time.Discover silky skin the very next morning.

Antonio Banderas Queen of Seduction - August 2016

AB - QUEEN OF SEDUCTIONJoining the line of perfumes by Antonio Banderas is the Queen of Seduction: A refreshing, floral and fruity scent for a woman who knows the power of her charm. This stunning fragrance is created for the ultimate seducer, a woman that is elegant, sophisticated, self-assured and full of personality.

Benefit Opening Le Mall Wojooh - August 2016

Hoola BlushDo you want a natural-looking glow on your nights out?
All you’ve got to do is to dust on cheeks, chin & forehead some HOOLA Blush and team it up with a little bit of your favorite highlighter that way you’re good to go.

One Essential Mist Lotion - August 2016

One Essential Mist LotionDior invents a new hybrid treatment lotion by creating ONE ESSENTIAL MIST-LOTION. The 1st depolluting and detoxifying mist-lotion which daily resets skin’s purity. Diffused in “oil in water” active micro-droplets, it treats the skin to a triple purifying performance :
1) Depollute
2) Rebalance
3) Detoxify
The skin is more supple, moisturized and smoothed, and appears instantly toned. Perfectly purified and fresher, the skin is as if reset. Your skin breathes, free of toxins, instantly and overtime.

Make Up For Ever - Full Cover - July 2016

MUFE Full CoverFull Cover is your secret weapon for perfection! It conceals the most extreme flaws, scars, severe skin damage, beauty spots, or birthmarks. It can even hide tattoos! It’s a waterproof formula that makes the product long lasting even under severe conditions.

Sauvage Bath Line - July 2016

Sauvage Bath LineDior’s desirable Sauvage Bath and Body collection is every man’s latest essential. Created by Francois Demachy, Dior’s latest must-try Sauvage Bath and Body line consists of every man’s daily essentials: scents and shower products. Carrying on from the hugely popular Sauvage fragrance, the renowned French fashion and beauty house has now released the ultimate collection, which includes an after-shave balm and lotion, shower gel and deodorant, which comes in a stick or a spray. Expect notes of citrus and woody accents, which have been designed with the most masculine man in mind. Here’s looking at you Johnny Depp, Dior’s Sauvage Bath and Body ambassador.

Sensai Bronzing Gel - July 2016

Sensai Bronzing Gel

For a natural and luminous glow, you should try Sensai Bronzing Gel! Formulated with 70% water, this tinted gel will hydrate and protect your skin full while delivering a sheer bronze color. Apply any of the 3 shades above your makeup base and you’re good to start your day.

CH Good Girl - July 2016

CH Good Girl

Over the past week, Carolina Herrera finally launched the long awaited fragrance in New York, CH Good Girl with Karlie Kloss as the face of the line. The fragrance is very different than any other with its design and scent. CH Good Girl will be available in the Middle East market starting September 2016.

The Launch of New Brow Collection From Benefit - July 2016

The Launch of New Brow Collection From Benefit

Abra-Cada Brow! For the launch of THE NEW BROW COLLECTION, Benefit team gathered the media over an intimate dinner at Indigo – Le Gray. The media got introduced to the full range of new brow products while having a browtastic evening.

Prada Candy Kiss - July 2016


The House of Prada launched PRADA CANDY KISS that belongs to the collection of fun gourmand scents of Prada Candy. This frangrance is designed to alert and activate emotions and impressions. Wrap your body with the perfect scent that will make heads turn!

Diorshow Mono - Star of the Runway - June 2016

Diorshow Mono - Star of the Runway

Diorshow Mono has been completely redesigned. These eyeshadows, available in a variation of new shades, offers extreme hold and gives an all-new effect that echoes the fabrics on Dior runway. Once you try them, you will actually feel that their pigments literally dresses the eyelids in everyway!

SENSAI Silky Bronze Self-Tanning for Face and Body - June 2016

Sensai Silky Bronze Self-Tanning

For the most indulgent sunless yet natural looking tan try the ultra-moisturizing SENSAI Silky Bronze Self-Tanning for Face & Body. Its soft texture over your skin would make you fall in love with it instantly.

Soon to be on Counters! - June 2016


Benefit’s New Brow Collection solves every brow dilemma and instantly transforms your look. Nine easy-to-use brow products that will allow every girl to be her own brow expert.
HOW? WHY? Because of the 3 secrets revolving around the New Brow Collection:
. Innovative high-performing formulas
. Custom-designed applications
. Mistake-proof shades

Dior Bronze - June 2016

Dior Bronze

Hello Summer! With Dior Bronze, treat yourself to full sun beauty. Expert protection and a sublime glow suncare that offers complete protection while also preventing dryness. Non-greasy and silky, this beautifying oil delivers lightness and freshness to the skin.

Father's Day - June 2016

Happy Father's Day

Happy Father’s Day from all Socodile Team

Dior One Essential Eye Serum - June 2016


To accompany One Essential Serum and City Defense, Dior presents One Essential Eye Serum, a fundamental radiance booster for the eye area. This serum is the first eye serum to detoxify, regenerate and energize the skin.

J’adore Eau de Toilette - June 2016

J’adore Eau de Toilette

A new composition & a newcomer to the world of J’adore. J’adore’s EDT famous floral bouquet makes all the difference with its Neroli flower from Vallauris. It’s a must to add to your J’adore family.



Dew The Hoola is a new soft-liquid matte bronzer for the face! The smoothing effect and light weight texture melt in for a natural look.

Get a year-round glow effortlessly by adding to the Dew The Hoola, the Hoola Zero Tanlines. It is “the believable allover body bronzer” which is famous for its 12-hour formula that doesn’t stick on clothes and gives you an unbelievable body glow!

DiorShow Maximizer 3D - May 2016

DiorShow Maximizer 3D

Today the legendary Diorshow Maximizer created in 2010 takes its performance to new heights! Diorshow maximize 3D is the only Dior lash primer that can triple the lash volume. Team it up with the Diorshow Mascara and voila, you’re ready to go!

Aqua XL Eye Pencil - May 2016


The all new Aqua XL Eye Pencil from Make Up For Ever is finally out!

20 shades ranging from the must-haves to pastel and strong tones. 5 different finishes, from Matte to Metallic, from Satiny to Iridescent or Diamond. All in waterproof formula for long-lasting & comfortable wearing.

Hydralife - May 2016

HYDRALIFE 01-jelly_DUO_F39In 2016, we will break the rules with Dior Skincare. Hydration will reach a new level of FUN: a playful game with ultra-addictive textures and ultra-fresh sensation.

HydraLife Jelly Sleeping Mask #JellyIsYummy
A new Korean trend – This light mask (jelly/creamy texture) applied at night, infuses your skin with hydration. This mask does not even require washing off.
It is the 1st sleeping mask of its kind in the entire region, and we need to take advantage of it!

HydaLife Water BB #WaterIsFun
The first BB Aqua-gel of its kind in the market that is activated by being shaken. The pack is composed of little metallic balls and is available in 3 shades.

Cellular Performance / Body Firming Emulsion - May 2016

Body Firming and Emulsion is a very smooth and light anti-ageing body treatment for everyday, every skin type and every need! It Improves skin’s elasticity and collagen quality  and provides moisture to prevent skin from dryness.

Summer Look / Milky Dots - May 2016

RB_Dior_Summer16_16_CF_F39Like fantasy bubbles, iconic Dots inspired Peter Philips to reveal a color palette full of energy and give rhythm to coming holidays: milky hues, smoothies’ pink, Mediterranean blue and bold orange melon..
Polka Dots earn their rightful place in formal fashion, with Christian Dior emblazoning the Maison’s couture creations with dots. Today, Raf Simons elevated the simple, delicate polka dot print by creating a clean, modern and feminine design in line with Christian Dior’s original core style. Playing with different fabrics and tones, Raf Simons gives a modern and daring twist to dots long-lasting matte.

Matte Rescue - April 2016

benefitAre you wondering about the Difference between Matte Rescue and Porefessional?
Matte Rescue is water based and infused with DIAMOND powder for an ultra POREfect finish.

Dior Addict Ultra Gloss - April 2016

More than a gloss… AN ULTRA-GLOSS: PLUMPER + GLOSS 2-in 1….
New formula – new packaging — new shade range — new communication
An ultra-gloss and a plumper at the same time: available in 18 shades (12 shades in catalogue + 6 one shot)
Dior Addict lipsticks: 3 one shot which are It-shades
Rouge Dior nail polishes: 3 one shot

Pro sculpting tools - April 2016

mkContour like a pro & get the results of “defined” features!
3 PRO SCULPTING TOOLS to play with light and shadow to reveal your true beauty.

Pro Sculpting Palette for designing, contouring and strobing your face

Pro Sculpting Brow a 3 in 1 pencil to color, contour and highlight your eyebrow to give a sort of lifted effect

Pro Sculpting lip a 2 in 1 lipstick with color and highlight for those who like to give a bigger effect to their lips.

The PRO SCULPTING range if a must for those who want to get their make-up done in no time!

Dior Addict Ultra Gloss Launch - April 2016


With the presence of Emmanuelle Geoffrey, one of Dior’s Pro Team Make-up Artists, Dior launched its new Dior Addict Ultra Gloss for its VIP customers through the very first Master Class Training done in Lebanon. The attendees got the chance to learn Dior’s way of applying makeup with the help of Dior’s make-up experts.

Miss Dior Silky Body Mist - March 2016


Light and Sensual, Miss Dior Silky Body Mist is a new generation for a perfect skin treat. It maintains miniaturization of the skin and leaves a silky sensation.

Silky Body Mist is the best creation for a gentle spring touch on your skin!

Dior Addict Ultra Gloss - March 2016

Benefit Opening Le Mall Wojooh - March 2016


Hello Gorgeous!

Benefit Cosmetics has finally opened its doors on March 15, 2016 @ Le Mall Wojooh 🙂 🙂

Dior Homme Intense - March 2016


Dior Homme Intense a sensual and vibrant yet sophisticated scent for an ultimate Dior Homme Signature.
The perfect choice for every man who wants to adds refinement to his character.

Duo for a flawless complexion! - March 2016


A daily routine with those Duo for a flawless complexion!
Ultra HD Stick and Ultra HD Concealer.
1-  Unify your complexion tone with Ultra HD Stick
2- Highlight and cover the dark circles with Ultra HD Concealer

Valentine's our way! - February 2016


This is how we celebrate Valentine’s our way!
A perfect giveaway for your loved ones…

Tar Tinted Primer - February 2016


The all NEW they’re real from BENEFIT! Tinted primer tints, defines AND primes lashes!

Simple, easy, and works in 2 ways!

  • Wear as a mascara primer to dramatically boost length & separation
  • Wear this mink-brown tinted primer alone to tint & define lashes for a feathery, natural look.

Dior Spring Look - February 2016


Glow in Dior with Glowing Gardens!

Glowing Gardens embraces the springtime radiance of gardens in bloom. The collection highlights on the expertise of Dior laboratories to promote the art of a beautiful glow embraced by countless textures…

Those vibrant colors will definitely create a youthful spirit to your everyday wardrobe!

Poison Girl - February 2016

Poison-Girl-Pack-Shot---HRA Dior creation full of inspiration for a sexy, bold and confident Girl! Poison Girl is an explosive scent, a disturbing creation. An instant perfume that one loves or hates. Francois Demachy composed Poison Girl for a generation of young women who are powerfully seductive, and direct. Because today, everything moves faster, is more intense.

Hello Flawless Oxygen Wow - January 2016


The answer is here to a perfect and protected skin! Try this foundation from Benefit for a luminous and healthy finish.

Diorskin Forever - January 2016


Definitely one of the most exciting launches we’ve been waiting for! The Diorskin Forever new makeup range has been reinvented to give every woman the ongoing correction along with a matte finish that lasts all day. All 3 products are a perfect combination for a perfect face!

Make Up For Ever - December 2015


The perfect foundation routine for a flawless complete complexion from Make Up For Ever.

This is a must have for every girl in her make-up kit!

Happy Holidays from Socodile Team - December 2015

Must Have for Girls This Christmas - December 2015

All you need for a perfect make-up this Christmas is “Porefessional”. TheFullSizeRender “Porefessional” is a primer that minimizes the appearance of pores and equalizes the skin for a unified complexion. With “they’re real push-up liner” draw a perfect winged liner and give your eye a lift of length and volume with “they’re real mascara”!

Add a touch of light blush and you’re good to go!

Benefit Cosmetics - December 2015


Hello Gorgeous

Benefit Cosmetics, the famous San Francisco beauty brand known for its laugh-out-loud, creative packaging and instant beauty solutions is gearing up to open its pretty pink doors in . . . ABC Dbayeh & Ashrafieh

Benefit is the hotspot for beauty fake-its, on-the-spot “make-uppers” and signature beauty services. Pop in for a brow shaping, tinting, waxing, spray tan and more. It’s always fast, flawless & fun!

Here’s to love, laughter and lookin’ gorgeous!

Dior Prestige - November 2015

ROSE-RETOUCHE-V2-SP_NQF39-LREvery woman seeks a healthy skin without flaws. For this reason, Dior research team gathered up its expertise and released the innovative formula of its Prestige line. Dior Prestige is a high quality skincare with exceptional effectiveness and rare ingredients. It is the only premium skincare that offers an outstanding double benefit: regeneration of the skin and perfection. Dior Prestige is the answer for a revived and well skin.

Christmas Look - November 2015


Christmas is coming soon so are the looks! This Christmas, Peter Philips has created an exquisite collection for the modern-day woman; a variation of gold for the festive season! It is a soft nuanced gold teamed up with Dior’s iconic grey and tempted lips of timeless red and fushia colors. Soon to be placed in stores; Don’t miss out on the unique Christmas collection!

Dior Spring-Summer 16 Ready to Wear Show Makeup Peter Philips - October 2015

diorReady or not spring summer shows are already here! Dior Spring-Summer 16! Ready to Wear Show took place on Friday, October 2nd, 2015 at La Cour Carrée du Louvre.

The look that prevailed was designed and styled by Peter Philips, Creative and Image Director for Dior Make-up, where the use of different shades of pink to create a luminous look prevailed. Peter stated “I wanted to create a “glowy” makeup look, based on an idea of transparency and softness, in harmony with the pastel tones in Raf Simons’ collection.” Here is a glimpse of the make-up he used. We honestly can’t wait for the collection to get out and work with it!

Carolina Herrera - CH Men Privée - October 2015

CH-Men-Privee#theartofseduction CH Men Privée is the new masculine fragrance to the CH Carolina Herrera family. It is warm yet luxurious with a hint of whiskey and leather to forecast a provocative, modern and rich man. The black lacquered bottle with a sleek look was inspired by a handsome and classic flask. The fragrances fits perfectly the “CH MAN” who is ready to immense passion into everything he does.

Dior Capture Totale Eye Serum - October 2015

Capture-Totale-Eye-SerumDior puts it expertise and art formulation to serve a universal quest : that of a living young, vibrant, emotion spirit. In 2015, Dior Science paid particular attention to the dosage serum and put the sensory serving an outstanding youth performance. What they wanted is to create a key drive for every women’s eyes. The eye serum works perfectly on  pockets around the eyes, dark circles, wrinkles and sagging eyelids.

J’adore Touche de Parfum - October 2015


The new fragrance ritual from Dior! Everything about this perfume is new; its scent, its way of applying, its texture… Deposit J’adore Touche de Parfum anywhere you want and pair it up with your favorite J’adore. You will create your own scent by making J’adore yours!

Bloggers Dinner - October 2015

dior-ckfocus-diner-3751“Learning to get Addicted to the new Lipstick” was a common statement used at the dinner of Dior Addict lipstick. For its release, Dior PR team gathered 4 of the most influencing bloggers in town for a private dinner at Indigo – Le Gray. The bloggers got the chance to meet Dior’s international makeup artist Ralph Ltief and enter the world of Dior Addict lipstick.

Dior Fall Look - Cosmopolite - September 2015


The very first look created by Peter Philips, the new image and creative director of Dior. Cosmopolite works with metallic eyes, taupe lips and nails smoothed with extravagance of different shades created just for a future appealing her. Ladies it’s time to change and work with a magnetic and seductive collection!

Make Up For Ever - Plexi Gloss - September 2015

plexi gloss

Now lips can have it all! Perfected lips for every woman due to shocking shine, excessive color and stay on power. This innovative formula and exclusive perfect- dose applicator give the lips high-gloss, and high-impact coverage. The duel long-last lip lacquer of super –shock shine and vivid color could be worn at any day any time!

Make Up For Ever - Ultra HD - September 2015

ultra hd

The new generation is here! Created by Make Up For Ever for high definition technologies, the Ultra HD foundation looks invisible to the naked eye. It feels like a second skin but still provides medium coverage. The light diffusing formula blends in effortlessly and conceals imperfections to unify the skin and create a natural make-up. Ultra HD foundation is not just for pros it’s for you as well.

Launch of Sauvage - September 2015

174_864x496_ENEM JAL EL DIB BEIRUT 2015

For the first time in 10 years, Dior Fragrances has launched a new ground for Men. After years of creation, Dior launched in September 2015 SAUVAGE, the ultimate new experience for men. The fragrance is a radical creation for a true and authentic man.

The bottle says it all; the black cap engraved with CD signature  highlights on luxury. The glass dense and dark moving from complete opaqueness to smoky slightly transparent highlights a virility look.

La Collection Privée Christian Dior - May 2015


Parfums Christian Dior is proud to open the doors to its new home of perfumery, a regional exclusive “La Collection Privée Christian Dior” Counter in ABC Dbayeh, Beirut. For that, Socodile Holding, the official distributor of the brand, has organized a brunch at Liza Restaurant with the presence of the media to discover the world of the exclusive perfumes of Dior.

SENSAI, ABC Dbayeh - May 2015


For the launch of its new spring summer 2015 creams collection, Socodile planned a reception at ABC Ashrafieh exclusively for the media. The attendees got the chance to discover the latest innovations of anti-aging creams along with a small presentation.

CARVEN, La Posta Achrafieh - May 2015

carven-300x200CARVEN LE PARFUM, UNE BELLE AVENTURE OLFACTIVE. La Maison mythique Carven a retrouvé ses lettres de noblesse en créant Le Parfum, une fragrance simple, fraîche avec l’esprit couture de l’illustre Maison. On n’a pas oublié les deux trésors de la marque: Ma Griffe et Vétiver. «J’avais envie d’une fragrance qui ressemblerait à un gros bouquet de fleurs fraîchement coupées, avec du tempérament et du sillage» raconte Francis Kurkdjian, créateur de Le Parfum aux notes sensuelles et délicieusement féminines. L’étui tout en fraîcheur, est rayé de vert, signature de la Maison alors que le flacon en verre dépoli, est coiffé d’un bouchon haute couture. Carven Le Parfum est dédié à la femme pétillante, fragile et forte à la fois, et qui a la grâce d’un autre temps dans un corps d’aujourd’hui.